Spotify Advertising:
A Song for Every CMO
Spotify knows everything about you. Your favorite roadtrip podcasts. Your favorite songs to work out to. Your favorite songs to do other… stuff… to… Pretty much everything. All that data means that it’s a great platform to deliver hyper-targeted ads. We wanted advertising decision makers to feel what it was like to have a message tailored specifically to them. So we did what you do when you’re Spotify: we dropped a new Spotify playlist.
4x Cannes Lions (2x gold, 1x silver, 1x bronze)
2x D&AD Pencils (1x graphite, 1x wood)
8x Clios (1x gold, 3x silver, 4x bronze)
4x One Show Pencils (2x gold, 2x bronze)
8x London International Awards (3x gold, 3x silver, 2x bronze)
The Drum B2B Awards (Best Digital Campaign, Most Innovative or Creative Use of Content, Brand of the Year)
1x Webby Award
There was no choice. We had to do the Pure Moods/Jock Jams infomercial.
The songs are collected in the “A Song for Every CMO” playlist, embedded below.
Each song was written in the style of the CMO’s favorite genre of music and lyrics were inspired by their achievements (and their data).
Each song came with its own bespoke album cover art.
Each CMO received a platinum record commemorating their achievements in marketing.
Client: Spotify Advertising
Partner: Alex Abrantes
Sr. Art Director: Justin Batten
Sr. Copywriter: Ken Syme
ECD: Gary Resch