FDA:
Little Lungs in a Great Big World

Smoking as a teen can stunt your lungs. That’s a fact. Little Lungs is that fact brought to life. Then killed. Then brought back to life. Then killed. Then brought back to life again. Then run over by a lawn mower.

Recognition:
Clio Awards Shortlist
Adweek Ad of the Day
Advertising Age Creativity Homepage

We followed up the launch campaign with a new set of spots where Little Lungs made some famous friends.

Throughout the run of the campaign, we’ve put Little Lungs wherever teens are. He’s been in games like Amateur Surgeon and Robot Unicorn, gone to the X Games, become a series of sticker GIFs on Giphy, and even become an anime character.

Client: FDA
Copywriters: Cécile Robertshaw & Tara Dobson
ECD: Gary Resch