Nestle Waters:
Greatness Springs From Here

How do you (and by “you” I mean “multi-national food-beverage conglomerate Nestlé”) sell something that should probably (definitely) be free? By infusing it with local pride.

Each Nestlé water brand is specific to its own region. This campaign celebrates the remarkable characters found in our own backyards.

Recognition:
Creativity Online Editor’s Pick
The Drum
AgencySpy

Client: Nestlé
Copywriter: Cécile Robertshaw
Copywriter: Ken Syme
Art Director: Emily Ng