What’s your deal anyway?

Great question! My deal is mostly art direction. I say mostly because I love writing too. I wrote a sketch comedy at the UCB and other places in NYC for quite awhile. I direct things now and again. I love fun ideas and figuring out how to express them, whether that’s a doodle or a chunk of copy or a power ballad.

Let’s talk art direction.

Sure thing. I love it. For me it’s about controlling and crafting an aesthetic. I love the entire process, from dreaming about concepts to casting the right collaborators to getting into the nitty gritty details of edits and motion graphics. And it’s even better to that I get to do it as part of a team. It’s just like being in a garage rock band. Except instead of a garage it’s a downtown office. And instead of making rock ‘n roll, we’re making marketing materials for various brands and corporations. But you know what? It’s great. I love that I get to do this as a job.

Now to the important stuff. If you were a celebrity which celebrity would you be?

I relate so hard to the Hamburglar.

Do you have a hot take ready for us?

I think True Detective Season 2 is good. No irony. I like it.

Booooooooo! Why would you put that out there for people to read???

Because I’m the Bad Boy of Advertising. 😈

Yuck.

Say something about your creative process just so we can move on.

I get the brief. I hang out with my partner and we do the brief. I photoshop a bunch of stuff. Meetings, meetings, meetings... Production time! Now I’m in the edit asking the editor if they can “play it down one more time” a lot of times. Boom! We’ve shipped a campaign.

Wow. That’s inspiring. Do you want to leave us with any final thoughts?

Robble robble.