Smokey Bear: 75th Birthday

Smokey Bear is the same age as Danny Devito. That’s cool. What’s not cool? The fact that Smokey has only ever said one thing. His famous catchphrase: “Only you can find my keys. Which I seem to have misplaced.” Wait a second. That’s not it. His catchphrase is [checks notes] “Only You Can Prevent Wildfires.”

So, for his birthday we wanted to give him more to say by turning him into a social lens that anybody could use. We kicked off the campaigns with some very cool celebs.

Bonus: Smokey is also the same age as Gary Busey!