FDA: The Real Cost

The FDA anti-tobacco campaign has been a huge part of my job for a long time. We’ve produced between 2 to 5 campaigns a year for the last 5 years. Too many to put in a portfolio. Here are a few of my favorites.

Straw City :60
This was my first ever spot and remains one of my favorites.

Rick & Morty
We partnered with Rick & Morty to create this spot about the metals found in vapes

Braintroll :15
How easy is it for nicotine to put something in your brain? Pretty easy.

Braintrolled :15
Teens hated these with a passion, but I think they’re pretty fun.

Addiction Isn’t Pretty – Purse

Addiction Isn’t Pretty – Athlete

Addiction Isn’t Pretty – Bathroom

Client: FDA
Copywriter: Alex Abrantes
Copywriter: Tara Dobson
Copywriter: Sarah Bass
Copywriter: Cécile Robertshaw

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