The Real Cost – Straw City

Copywriter – Cécile Robertshaw

We were tasked with delivering a new fact about smoking to our audience: Smoking as a teen can permanently stunt your lungs. Well, who needs their lungs more than the Big Bad Wolf?

Recognition: Lürzer’s Archive Issue 3/2017, Cannes Lions Shortlist, One Show Merit, ADFEST (Silver & Bronze), AWARD Awards Silver