The Real Cost – Social Media

Copywriter – Cécile Robertshaw

The Real Cost is the FDA’s teen-oriented anti-smoking campaign. In addition to TV spots and online radio, we try to reach and engage teens on the social media platforms where they feel the most comfortable and creative: Tumblr and Instagram. We focused our efforts on inserting our messaging into the dialogue teenagers are having about smoking amongst themselves.

Winner 2016 Shorty Award for Best Tumblr Presence

Tumblr_everytime-unicorn
cigsintheway-skater
tumblr_nna88xgGmE1tpzav4o1_500
imessage
tumblr_nod0wuCVVw1tpzav4o1_500
puppets-4
oldkid_v1
tumblr_nmlyxmIWtf1tpzav4o1_500
tumblr_o1xe64aGq71tpzav4o1_500
Tumblr_everytime-kitten
Tumblr_rip-brain
smokerings-saturn
Insta_trapped
ashtray_catlady
puppets-3