Maine Root Handcrafted Beverages – Taste Buddies

Copywriter – Janell Hendricks

If I have a drug of choice, it’s definitely sweet, carbonated beverages. And if beverages are like drugs, Maine Root is like the soda equivalent to Walter White’s blue meth. Maine Root uses only the highest quality ingredients and they keep everything as natural as possible.

For our campaign, Janell and I wanted to create a character who was madly in love with the sensation of tasting Maine Root’s sodas. So we came up with Tongue Man and here he is getting down with some sexy Maine Root flavors.

tongues-lemonlime
tongues-ginger
tongues-blueberry

Bottle and Six Pack Redesign

In addition to the three print ads, we decided to update the bottle and six pack carrier design, both of which were originally very very root-y.

tongues-bottle
tongues-sixpack