AARP – Ace Your Retirement
AARP and Ad Council teamed up to make a campaign for people who are behind on their retirement savings. We showed them that they’ve tackled huge financial challenges in the past, and if they have the right information retirement isn’t impossible. The campaign drove to AceYourRetirement.org, a website where you get retirement advice from a talking avocado. I can’t take responsibility for that, but it’s cool.